Keynote Interviews!
It’s nice to have a few surprises at a conference, but it also helps to know what is coming up. Delegates need to be pre-sold on What Who & Why they should attend. What will they gain from attending the event? When they know that before the event and then you deliver it, they relax, feel comfortable and are glad they made the effort. They will have a better experience.
One idea that really helps this process is to conduct audio or video interviews with the main presenters for the conference and have these available online prior to the event. They can describe what will be covered in heir segments and how the delegates will benefit. This will also help boost numbers attending and also serve to keep the speakers focused on delivering what they promise.
It’s a simple process to get these interviews, I suggest you ask your MC to help co ordinate them.
